News

5 Tips on Developing A 2018 Marketing Plan
Dec 6, 2017

It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you want to spend and hope to achieve. Along the way, you should also cast a critical eye on what’s working, what’s not, and what you may be missing. Here are five tips for making the most of your marketing opportunities in the year to come.1. Establish your budget. It’s smart to determine up front...