Entrepreneur

Although at times it seems like a complex science, excelling in marketing your small to mid-size business does not require an advanced degree in marke...

It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you ...

Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save you...

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 programs and campaigns. When marketing is just one of several respon...

For many small to mid-sized business owners, answering the question, “What do you do?” can be a challenge. And the response can be a moving target, es...

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and...

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale ...

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invi...

Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising mediu...

“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” repo...

If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, booth, tent, nearby fence or ...

As a small business marketer, you have important choices to make in terms of which channels to invest your often limited dollars and even more limited...

Creativity is one of the fundamental building blocks of business. In every industry, employees and management teams are continually being asked to pro...

Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done...

Increasing your presence online is important for the success of your business. Communicating and engaging on the right social networks can help you ge...

As an entrepreneur, you need to have a professional way that stands out to talk to clients, potential customers, and associates. The more you do it th...

Build a Winning TeamA strong team will help grow your business. You alone will not be able to handle all of the aspects of the job. Hire a star-studde...

As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that a...

When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distrib...

With the internet becoming an evermore prevalent landscape in the field of business, the question of whether or not to invest in print becomes mo...

Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong jou...

We all know that a new start up is quite time consuming, and it takes not only a monetary investment, but a personal one as well. You not only need to...

Branding is a very important for all companies. Through branding, large and small companies can differentiate themselves from competitors and stamp th...

A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Mainta...

Many times we look at our competition like the enemy. Like the horrifying spider on the wall, we will avoid it at all costs, until all of sudden it ha...

3 Things Every Entrepreneur Should Know We have and always will be major supporters of Canadian entrepreneurs. We have a lot of respect for those who ...

Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices f...

Qualities of a Good Entrepreneur   Have you been thinking to start your own company? Do you want to be the next Steve Jobs, Bill Gates or Richard...