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Design

Fun floor graphic ideas for your business

Fun floor graphic ideas for your business

Floor graphics and signage often end up overlooked, as they’re not a traditional advertising method. However, you may be surprised to learn that they’re the perfect option for any business looking for an affordable, creative solution for capturing the attention of customers. While there are a variety of floor graphic options, the most popular kinds are those that are digitally printed on vinyl. These are great for short-term temporary use, but can also be reinforced with laminate and non-slip...


4 Tips for Awesome Custom Window Graphics

4 Tips for Awesome Custom Window Graphics

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...


Business Cards and the Future of Networking

Business Cards and the Future of Networking

Traditionally we are used to handing out business cards at networking events, trade shows, or in meetings with clients as a way to connect them at a later date and time. But with everything that's bee...


Why Professional Signage is Important for Your Business

Why Professional Signage is Important for Your Business

Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...


Five helpful tips for creating memorable signs

Five helpful tips for creating memorable signs

Helpful tips to create signage for your business Effective signage can communicate your brands’ message, important information, special procedures, and it can increase brand awareness by letting peopl...


Showcase Your Brand through Floor Graphics

Showcase Your Brand through Floor Graphics

If you are looking for a way to drive attention to a specific area in your business, floor graphics may be the perfect solution. They are highly d...


How to design a high-impact trade show display?

How to design a high-impact trade show display?

Trade Shows are a cost-effective way to increase brand awareness, generate new leads, and educate attendees on the products and services you provide. These events can also provide access to decision-m...


10 Creative Direct Mail Ideas

10 Creative Direct Mail Ideas

Small or medium-sized businesses need to be resourceful when it comes to spending their marketing budget. This is why many companies continue to choose direct mail to reach their audience. Direct mail...


eCards vs. Postcards: Choose the perfect holiday card for your business

eCards vs. Postcards: Choose the perfect holiday card for your business

It’s the time of year when a lot of businesses are thinking about ways to reach their customers before the year ends. Personalized seasonal cards are a great way to foster relationships and get in fro...


Tips for designing the perfect holiday card

Tips for designing the perfect holiday card

Before this year ends, there are a few things you can do to boost the visibility of your business. A great marketing strategy that is proven to work is appreciation holiday postcards. Yes, even if you...


3 Elements of a Great Logo

3 Elements of a Great Logo

If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve completed this part, it’s time to think about how to b...


How to Push Past Creative Roadblocks

How to Push Past Creative Roadblocks

In today’s world, content is king. Designs and content are shared every second of every day, both online and in-person, making it important to release high-quality work. So what happens when we can’t ...


How to create an effective business brochure

How to create an effective business brochure

What is a brochure? It’s fair to assume that almost everyone knows what a brochure is. It’s very likely you’ve received one at some point in your life or at least seen people handing them out. Brochur...


Do you have the right size banner for your event?

Do you have the right size banner for your event?

Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...


What are the benefits of using posters to advertise?

What are the benefits of using posters to advertise?

When most of us think of posters, we picture rock band posters covering the walls of teenagers’ rooms. This is why most marketers often overlook or underestimate the advertising advantages of a profes...


6 Tips for a Stronger Poster Design

6 Tips for a Stronger Poster Design

Designing the perfect poster can be a challenge. To do this, you’ll need to understand how to combine multiple elements in perfect harmony. There are no set rules when it comes to poster design; the m...


Creative Ways To Use Custom Canvas Prints For Your Business

Creative Ways To Use Custom Canvas Prints For Your Business

According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Psychology found employees who have control over the...


10 Ways To Use Digital Display Signs for Your Business

10 Ways To Use Digital Display Signs for Your Business

Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are investing in digital signage alternatives. There are a ...


3 Tips To Increase Traffic at Your Next Trade Show

3 Tips To Increase Traffic at Your Next Trade Show

Trade shows help you get your name out and find leads. These events are also opportunities to learn more about your industry and network with other companies. To help boost engagement at your next exp...


10 Common Vehicle Graphics Mistakes to Avoid

10 Common Vehicle Graphics Mistakes to Avoid

Vinyl vehicle wraps can be highly effective marketing tools. They let you turn your existing vehicles into a promotional space. Better yet, they are relatively inexpensive, effective and easy to work ...


8 Website Design Trends of 2019

8 Website Design Trends of 2019

Websites have come a long way since the invention of the internet. Every day many design features are introduced, and designers must be able to keep up with the changes. Below are eight website design...


6 Tips for Designing a Website

6 Tips for Designing a Website

Your website should reflect your brand, but there’s more that goes into design than just colors and formatting. A good website should be created with your customers in mind, and it should be optimized...


E-commerce and Informational Websites – What’s the Difference?

E-commerce and Informational Websites – What’s the Difference?

There are numerous types of websites, and each serves a different function. If you have ever wondered what the difference is between an e-commerce website and an informational website, the following i...


Why Is It Easy to Confuse a Logo With a Brand?

Why Is It Easy to Confuse a Logo With a Brand?

If someone asked you off the top of your head to explain the difference between a logo and a brand, could you? If you’re in marketing you probably could, but could you explain it to a c...


Corporate Design: 7 Ways To Boost Your Corporate Identity in 2019

Corporate Design: 7 Ways To Boost Your Corporate Identity in 2019

7 Ways To Boost Your Corporate Identity in 2019 Audit Your Brand Determine Your Unique Value Proposition Find Your Voice Stay Consistent Create Engaging Conte...


4 Tips for Effective Custom Window Graphics

4 Tips for Effective Custom Window Graphics

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that starts with eye-catching, easy-to-understand s...


Six surefire ways to add wow to print

Six surefire ways to add wow to print

An appealing headline and eye-catching graphic design will certainly help your mailer, brochure or other printed piece stand out. But, so will the many “tricks of the trade” developed over the years t...


Three ways to impress with point of purchase

Three ways to impress with point of purchase

Point-of-purchase (POP) displays are designed to catch a shopper’s eye, particularly at the place where payment is made. These displays allow products to be prominently positioned and thereby increase...


What story does your signage tell

What story does your signage tell

“Signs are a key part of branding your business,” notes Canada Business Network. “They let customers know who you are and invite them in from the street. A sign can be the first impression someone has...


The Recipe to Boost Your Creativity

The Recipe to Boost Your Creativity

Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices flowing. Prep time: Dependent on individual Yields:...


Principles and Elements of Design

Principles and Elements of Design

Principles and Elements of Design   Whether you are creating a spread or creating a piece of art the principles and elements of design are the building blocks in creating a masterpiece. They ar...


What is your Colour

What is your Colour

Documents that use colour have been shown time and time again to be more effective communication tools than their monochrome counterparts. Colour attracts attention and makes the most important messag...


Typography

Typography

Typography Typography is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the form and absorb the substance of the page content. Gr...


Design Considerations

Design Considerations

KKP Canada Design Considerations When a new catalogue, brochure, letterhead, logo or sales sheet is being considered, you want it to look great. But how can all that information end up looking profes...


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